Roxie Heart is making her move.
The New England pop artist just surprise-released her new single and video, “NOT REGULAR,” and it’s the kind of effortless statement that shifts the culture. Consider it the definitive new “It Girl” anthem—a track that doesn’t ask for permission, it just is. As Roxie reminds the world, she’s never been regular; this track is just the official announcement.
The visuals, directed by visionary Jakob Hit Hitchcock, are predictably massive. Hitchcock’s signature style turns the track into a high-fashion, high-concept moment, perfectly matching the track’s confident, untouchable energy.
